West Loop Speedway at SVRN
Posted on July 19 2019
On July 20th & 21st, LA-based label Diet Starts Monday brought a West Loop Speedway to SVRN. Inspired by checkerboards and race track motifs, we transformed our back room with the DSM team to give it the feeling of being in a NASCAR pit stop. The installation featured a bold yellow wall wrap, tires and tools spread throughout the space above real mechanic garage flooring, industrial racks, and a projector displaying racing videos to truly pull one into a speedway experience. Our racing themed pop-up concept gave local customers the ability to purchase Diet Starts Monday merchandise with Chicago graphics, available exclusively at SVRN.