Jordan

Before the Air Jordan, all basketball shoes were white. This statement itself only begins to describe the magnitude of changes that were about to occur to the sport of basketball and to the athletic footwear industry once Michael Jordan entered the league. Launched in 1985, the Air Jordan is the heritage product of Nike's Jordan Brand. From its debut as a basketball shoe, the brand now encompasses athletic clothing and serves as a cultural icon for the sport and the lifestyle that surrounds it.